Facility Management Marketing Podcast
Welcome to the Facility Management Marketing podcast, hosted by Javier Lozano, Jr.
In this podcast, we focus on the latest marketing (and sales) strategies and techniques specifically tailored for the facility and property management industry. Our goal is to help IFM professionals in these fields grow their businesses and stay ahead of the competition.
As a facility or property management professional, you know that marketing is a crucial aspect of any business, and the facility management industry is no exception. But with so many new trends, strategies, and digital platforms, it can be overwhelming to know the best approach to market your facility service company.
How do you use marketing that is aligned with sales and revenue to grow your FM business today? How does marketing grow your sales pipeline? How does marketing generate hight intent, quality, leads? How does marketing make your FM or PM business a category king or queen?
In each episode, we dive deep into the world of facility management marketing, discussing topics such as lead generation, social media, search engine optimization (SEO), and more.
We'll share tips and strategies for attracting potential clients and growing your business, as well as provide techniques to maximize your marketing dollars at industry trade shows and events like Connex, RFMA, and SPECS.
If you're tired of sharing leads generated at trade shows and conferences and want to have your own leads, found through a Google search, Google ad, social media (such as Facebook, LinkedIn, Instagram, and Tiktok), or some other form of digital marketing, this podcast is for you.
Join Javier on the Facility Management Marketing podcast as he helps you navigate the world of online marketing and grow your facility services company. Tune in for valuable insights, tips, and resources to help you succeed in your facility and property management career.
Facility Management Marketing Podcast
17 Transformational Copywriting Tips That Most FM Companies Can Implement Today
Marketing expert and CMO, Javier Lozano, Jr., discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing.
He highlights the significance of active voice, relatability, and creating tension to capture attention. Javier uses examples to illustrate each point and stresses the value of developing a unique writing style that resonates with your target audience. He also provides valuable tips on effective copywriting for facility managers.
He emphasizes the importance of writing in a way that resonates with your audience, using simple language, telling stories, and avoiding jargon. Key points include writing scannable copy, using periods over commas, and making the first line crucial. Javier also highlights the significance of avoiding contained titles and adverbs/adjectives. Finally, he provides insights on effective copywriting for facility management marketing, emphasizing the need for direct, action-oriented language to drive sales.
Javier stresses the importance of continuous improvement in copywriting skills and shares his personal experiences to illustrate his points.
