Facility Management Marketing Podcast

7 Proven Methods for Swift Business Turnaround and Customer Acquisition

• Javier Lozano, Jr. - Facility Management Marketing & Sales Expert • Episode 185

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Are you ready to turn your business around in less than a year? This episode is an absolute must-listen! We reveal not one, not two, but seven proven methods to acquire clients swiftly. Unearth the power of blogging and discover how it can drive organic traffic towards your business. Learn about the magic of chatGPT and how it can revolutionize your content creation process by reducing time and effort. Remember, consistency is key, and we'll show you exactly how to achieve it.

Step into the exciting universe of video content creation and experience its potential to amplify your social presence. We'll guide you through the advantages and potential pitfalls of video content, and how to engage your audience visually. We'll also discuss the art of building a thriving community, the importance of moderation, and strategic time investment. Learn how to grow your community from scratch, starting from offering free membership to gradually introducing a nominal fee.

Finally, let's talk about customer acquisition. Get insights into how interactive content can be your secret weapon in capturing leads and creating engagement. We'll share data-driven strategies to inform product and service development. Uncover the potential of a referral program and the challenges it brings along. We'll also examine the cost of customer acquisition and how to make it a win-win situation for your customers and your business. Wrapping up, we'll share secrets of using podcasts as a medium for facility management marketing. Learn about the benefits and drawbacks of subscribing to an email list for growing your business. Buckle up for this journey as we unfold the many facets of business growth in this episode!

Speaker 1:

What's going on, everyone? Welcome to another episode. As you know, I'm your host, javier. All right, so we're gonna dive into this now. So I'm gonna be teaching you seven ways to get clients in less than 12 months.

Speaker 2:

So you're probably asking yourself how to successfully grow a facility management company in today's digital age while still remaining profitable. You know that marketing should probably be in the mix, but you may not know the best approach, the new strategies or which digital platform is market on. So how do you use marketing to grow your effer business today? That is a question, and this podcast will give you the answers. My name is Javier Lozano Jr and welcome to the facility management marketing podcast.

Speaker 1:

Okay, now it's gonna take some work. I'm just gonna let you know right now. But these seven ways to get clients in less than 12 months, they all build off of each other, and if you have a team in your facility or property company that understands how to work together but they know how to do like, oh, I can do that piece, or I can do this piece, or I'd be willing to do that, and you're able to distribute the different tasks, the seven ways on how to do this, it's going to pay off significantly. Don't just lean on one person to do it all, because then the whole thing is gonna fail and you'll be like Javier, this is complete. You know horseshit, this isn't work, and so it works. Trust me on this. Okay, I do this all the time and I've done this for other companies, maybe not all at once, but it's all worked before.

Speaker 1:

Now imagine if you did all seven of these things, seven of these things, in a span of three months. You, like, you implemented each one, like, maybe it was like one per week, like, all right, we're gonna start off with this one, then we're gonna start off with this one, and by week eight, everything's kind of firing. You're in a rhythm and you kind of have a system and framework kind of going on. All of a sudden what's going on from there is that now you're just executing upon that framework or system that you've created, okay, and then you just keep doing that over and over and over and over and over, and then you'll start seeing results and customers will find you just understand this like you've gotta do a little work, you gotta put a little bit of mustard in this or elbow grease into this, but it does work.

Speaker 1:

I've seen it before, I've done it myself. All right, and several avenues and aspects of this all right. So number one is you might be here in Thunder right now. We've been having a lot of rain here in Colorado, which is kind of nuts, like we get rain but like this has almost been excessive, to the point where I'm like man, am I like in Washington or Portland?

Speaker 1:

right now Like cause this is weird, all right. So number one is starting a blog, and so this is where you're gonna just share your thoughts, insights, expertise with your target audience through just content writing, all right, and so there's some great things on why starting a blog is gonna be huge, right. Number one is gonna help drive organic traffic. When you're researching and you're looking for topics to talk about, you can use chatGBT to help you with this kind of stuff. But, like when you're researching topics to talk about and you're looking for, like basically search intent what people are typing in into Google to find information on this is gonna be a great tool to kind of get traffic to your site. It also starts building authority, because if you start writing about it, you essentially have some sort of knowledge or like stance on the understanding of this, so that basically kind of tells everybody like man, this company or this guy really knows what they're talking about when it comes to XYZ and managing their facilities, or when it comes to ABC and maintaining their properties and stuff like that. So by building authority, you're also gonna be differentiating yourself from everybody else. Now you could also be saying, like, well, other people write blogs in my industry, correct, other people do that. But what can you do? That's better. How can you level it up? How can you take this to the next level, to where it's different? Or you put your own style to it or you put your own brand to it, so kind of get what I'm saying. And then this is also where you get to showcase your expertise. I mean, you might run an IFM right now, right, but your expertise might be HPC and plumbing, and so you can really like get nitty gritty into that, where some facility managers might eat this up and they can be like man, this is really cool. These guys really understand HPC and plumbing, they get it, and so they are gonna start positioning you as, like, these are the guys that you talk to when it comes to this.

Speaker 1:

Now, the cons to running blogs there's always a con to everything is that it's time consuming. It's gonna take you, it takes time. It's gonna take you anywhere from 30 minutes to an hour to write this content. But this is where you leverage chat, gpt, where you have them, you have the AI. Write out the outline of what you want and then you have it also. Then say, okay, give me a framework of what this is gonna look like and then you can go in there and you can start building upon that and start diving into those things Like there's a lot of ways that you can leverage chat GPT to help cut this from an hour down to, say, 30 minutes. Or, instead of you sitting there staring at a blank page on your Google Doc or Word doc, you're looking at like structure that you can kind of build off of.

Speaker 1:

Now the other con is that consistency update. I'm sorry. Consistency is needed all the time, and so you need to be updating your blogs constantly, not the ones that you just wrote, but you need to be writing new blogs on a regular basis. You can't just be writing whenever you feel like you're or when you have time. It has to be on a schedule, and I say this for two things. Number one is to train this muscle, which is your muscle, to actually do this exercise, doing this on a regular basis, week after week or every other week or whatever that is like. It has to be consistent. It can't be sporadic and random. So if it's the first of every month, then make it the first of every month. If it's every two weeks, then make it every two weeks, every Tuesday or every other Tuesday or something like that. But be consistent. And the last con is that it does have it's a slower result. This is a long play game, so you are not gonna see a ton of traction like instantaneously. Once you just launch a blog and all of a sudden boom, you have like 100 leads coming in. It doesn't work like that and it never has and let me rephrase that it never has for now, several years. Back then you would do this in traffic and instantaneously start coming to you because of how the algorithms were designed back then, and now things have changed. So this is gonna give you slower results. But think of it like this you put in the efforts now. In 12 months from now, you're gonna be thankful that you've put in the focus and effort into building out this whole thing on blogging. All right.

Speaker 1:

Number two is creating video content, and so video content is a really great way to kind of show who you are. It's captivating, it's gonna get your audience really interested. It can be very visually engaging. I mean it could be as much as like you taking someone through a PM program and how you would do it. And again, like you might be thinking like well, I'm just, I don't wanna give away my secret sauce. Trust me, I'm pretty sure they've seen all this shit. Okay, it's like I almost guarantee there's nothing that they haven't seen. When it comes to doing a PM program for, like, hvac, now you might just give them a high level and say, hey, if you want more in depth in what we do, what makes us different, contact us and we'd be happy to help you See, that's different. You got a teaser there.

Speaker 1:

So the pros of having video content is that it's gonna engage your audience, I'd say, quicker and more visually, because people tend to just, you know, watch video more often. It's gonna boost your social presence as well, too. So you can take this content, you can chop it up and you can actually put it into like your social media. So it's gonna boost your presence when you chop it up and you use it in different channels. We do this with all of our content. When it comes to, when it comes to our customer stories, we chop that up and we share stories like these little snippets of 10, 15, 20 seconds, 30 seconds max, of what our customers are saying, and we put it on social media to get people engaged with what we're talking about, and that's just a great way to kind of help really kind of set you apart, and it makes it shareable as well too. It's an easy thing to share, okay. So video content is one of those things like oh, this is a really cool video because it covers this, and so you do it right, and then you can just put it into YouTube, and YouTube is gonna be there forever where you can start using it in different ways. And now, with the power of YouTube Shorts, you can take your long form content, chop it up into smaller micro content and then you can use it in your YouTube Shorts as well too.

Speaker 1:

Now, the cons of this is that it could be very expensive. Now I'm gonna argue that you can go as cheap as just using your basic iPhone and getting a basic mic. You can do those two things. Everyone probably has an iPhone that records at a very good quality, okay, and you can spend 20, 30, 50 bucks on a nice lapel mic and then you can kind of start going through what you're doing. You don't have to go all balls out and have everything perfect, okay, but it can be expensive, and then the editing piece of it does get a little, can be pricey, and so you're gonna have to find someone to do the editing for you, or you know, or you can do it in-house, which is time consuming, but you can find people on Fiverr that can do this editing for them. As long as you have, like a system on how it's done, they could just whip these out at a relatively nominal price. All right, it's gonna require some editing skills, okay.

Speaker 1:

So, as I said, this is one of those things that it's just. It's part of the process and, quite frankly, it's gonna be harder to update. And so, since it's gonna be harder to update, that means that, like, once you make the content, it kind of lives and dies there unless you delete it or you say, okay, what I said four months ago it still pertains to this, but there's an update to what we're doing now, or because the technology has been advanced or there's been new installments in this, like do you see what's going on here? So it's not like a blog where you can just go in there and just change a few lines and make it up to date again. Like this is this stuff like lives and forever unless you delete it, which you should never do. All right, so all right.

Speaker 1:

Number three is building a community. There is so much value in building a community. It is crazy. I mean, think of it like this like the organizations such as Kinex and Rifma and essentially all those other facility companies or, sorry, facility organizations they all have a community in different ways. Yes, they host an annual conference. Yes, they host road shows. Yes, they host different things, but there's also parts where some of them are actually building communities online and those communities live on like a forum, okay, or maybe in a Facebook group or maybe in a LinkedIn group, and there's other opportunities where you can build a community on a third-party community platform. Okay, and these third-party platforms are kind of like a forum, but it's like your own app and you can have people pay to be part of this community, and so there's so much value here.

Speaker 1:

This is a great way to foster a loyal group following the people that are actively engaged, that want to support not just your brain, but maybe support the industry, grow, learn those sort of things, and so some of the pros behind this is that you're gonna be able to build a loyal following, okay, I mean, there's so much to be said about building a following of people that really believe in what you're doing, you'll be able to do peer-to-peer marketing as excuse me, peer-to-peer marketing as well too oh, excuse me, apologize. And so this peer-to-peer marketing is gonna be an opportunity to kind of not just expand your brand but possibly gain some new business, because you'll be able to kind of interject yourself, kind of like put yourself in there or create these introductions and all of a sudden you're that person that created these introductions and then they want to do business with you. Like there's a lot of great opportunities there. And then really, you can start generating a testimonial process as well, too, where maybe you start a community and they're all part of this like these are customers, possibly, that you've kind of gained over the past several months, or even past a few years, and then you bring them onto this online community. Here you can get testimonials and then share them, and then take those testimonials and then share them to the public after you ask for permission.

Speaker 1:

Obviously, now, the cons to this is that it demands a moderator. There's always a moderator needed because, let's just face it, you're dealing with humans. It's just what. It is okay. And then it's also time investment. You're gonna have to have this, you or somebody else invested into giving this daily attention. It can't be like I'll look at it next week. It has to be anywhere from 20, 30 minutes, maybe as much as an hour per week. Maybe like 20 minutes a day, okay, like that could probably that could go a long ways. Or 15 minutes a day, that can take you a long ways. But to make sure you're engaging and you're posting stuff and you have to probably do some pre-planning there. So there is some time commitment there. But this community piece is worth so much, okay.

Speaker 1:

And then it could also be challenging to grow, and so, in my opinion, the easiest way to grow this is to, like you can either create a free community at the beginning, to where it kind of builds a little traction, and then you can slowly start charging for it. Maybe it's a small nominal, like 10 or $20 per month or something like that, but within that you're sharing knowledge that is only inside of that community and that's it. And so then you use that as a form of like growing your brand. I can tell you right now that's exactly what I do. I don't do it from our company, but I'm a part of a group that's a bunch of marketing leaders, okay, and it's called Exit 5, and it's the Exit 5 community and you know, everyone pays, I think, like 10 or 20 bucks a month to be a part of this community.

Speaker 1:

But everyone is asking very in-depth, very, like you know, specific kind of questions, strategic questions, tactical questions. And then there's people that are trying to be like, oh, you should do this, you should try that, and there's so much value. Anytime I stumble upon something, that's the first place I go to is to either look for information or ask a question. Okay, all right number. What are we on? I think four. All right number. Four, four, five, six.

Speaker 1:

Yeah, we're on number four All right, number four sorry guys, hold on a second clicking is host of podcast. Okay, so this is obvious. Okay, I have a podcast. I'm a huge believer in podcasts. I do them for several reasons, but this is gonna be a way for you to establish an industry connection, reach new listeners and be able to discuss on relevant topics.

Speaker 1:

I've been approached several times for people to come on my show and I kid you not when I say this, probably on a bi-weekly basis where, like, hey, how are you? Let's be a guest on your podcast. I can be teaching your audience about the importance of, you know, updating your roads and keeping your pavement. You know, looking nice, I'm like, dude, that's awesome, that's great, but that has nothing to do with my podcast. I don't even think you even read the title. I think you literally just saw facility management and then you just assumed that we care about pavement. Okay, I'm not being a dick by saying this, but like, at the end of the day, like, the discussion points that we're talking about is is marketing, that's what we're discussing here and, yes, we talk about sales, because they kind of overlap a little bit. But what I'm getting to is is that, like, that's what we focus on now. There are other facility management podcasts out there that do talk about those things and they're great Podcasts, but that's the right platform to talk about those things. Those are great. You know channels to use and so just Understand that if you're gonna start a podcast, stay on topic, Stick to something that you want to focus on, and you can start a podcast even for your local community.

Speaker 1:

So, like you may not be like a national brand where you're covering the entire United States for you know, hvac, plumbing, whatever, or for all facility services. Maybe you just cover, like Texas or just a region. That's fine, you can still do that and you just name your podcast of that region or that state or something like that. Like a guy that I follow On LinkedIn a lot like, back in the day, he started a podcast called tech in Boston. Guess what? The people that downloaded that podcast were people that were in Boston, that were interested in technology. It can be as simple as that. Okay, now, pros about this is that you can build an industry connection. This is gonna get you closer into the industry, where people are like you know, like they get you, like, oh man, you totally understand us. Like are you get me? That's gonna build that connection. There's so much value behind that. I cannot tell you like this podcast has done that for me. Okay, you can, you'll are reaching new audience.

Speaker 1:

The other piece that I love about this is about me doing this podcast. Is that I'm going out literally looking and scouring the, the interwebs of LinkedIn and looking for people in the facility services industry To connect with and then introduce them to this podcast. I do this on a weekly basis. I'm making my outreach is every single week. I do this on purpose Okay, to educate, but they're also to grow this podcast. But this is a way of getting to new people and a lot of people. They're like man, this is genius. Like we've been waiting for one of these. This is great. I'm so thankful.

Speaker 1:

Literally, those are the comments that people say and it's on the go consumption. Oh, I read a stat somewhere, something along the lines that, like, some of the smartest people are most intellectual. People listen, I'm listening to podcasts and they do radios, and then like there was like a high percentage and I'm like, if you think about this, like those are the people that you want to do business with. You want to do business with the Intellectuals, the really smart people that get something, and so if they're listening, consuming podcasts, then they're gonna probably value something more so than somebody else. That's just like you know.

Speaker 1:

Listen to heavy metal or something. I'm not knocking heavy metal like. I love music. I listen to music all the time, but that's kind of my point. Like when I'm driving to work, I'm always listening to a podcast. Very rarely I'm listening to sports radio or just any kind of music. I'm always listening to some sort of podcast. That's just kind of enriching my brain, okay, and it gets me in this work mode. I'm like, okay, this is a good idea, I need to talk about this, or I need to start thinking about this, or I need to implement that. Like that's how my brain starts working. All right, all right. Some comments technical knowledge is needed.

Speaker 1:

Now I did launch a podcast I don't remember it was sometime last year in September, so you're gonna have to look for it on how to launch a podcast. Like I literally give you the game plan. I think it's even a two-part series. It might be, I don't remember, but it's a relatively long podcast and it tells you exactly what you need, everything from equipment To like what you need, like what it's gonna cost. It's a lot cheaper than what you really expect. Trust me on this right Number two, you need time for interviews now, or not just interviews, but you need time to like Publish, okay.

Speaker 1:

So if you're gonna have an interview based podcast, then you need to go find those people. If you're gonna have like a solo podcast, like what I've been doing for almost the past two years, then you need to actually put time into actually recording this, this content, and so the important part about this is that it's not just an easy thing to do. You've got a plan for this right. And then the last con here is that it's competitive market. Now, for the facility space, I would argue that it's not as competitive. Okay. So for facility management, if you're trying to educate your facility managers, quite frankly, you could probably niche Into like a very segmented piece like you could almost go into like a region, and if you're like, well, I'm a national brand, have your. That's cool, that that works. There's probably something that you can still niche down to like another level. Okay, you just got to think about it, all right, but just understand that just because there's like six or seven other podcasts out there. It doesn't mean that it's dominated by you know all these podcasters and that you'll be lost in the world of podcasts. The like, I think, 99% of people that have a podcast I'm sorry, 99% people that have launched a podcast quit after 20 episodes by 20 episodes or less. So if you have a podcast that goes beyond 20 episodes, you're a top one percenter. We're on the verge of hitting 200 episodes. I think it's kind of a cool thing like and this is a staff of my Joe Rogan that he found somewhere like so this is, it's legit. All right, all right.

Speaker 1:

Number five is writing a book. Now, this one is a little challenging but Creates a ton of authority. All right, it's gonna demonstrate your industry knowledge. It's gonna solidify your personal brand. I mean, this is one of those things that if you can write a book and if, even if it's a small book, it doesn't have to be like 500 pages. It can literally be like a hundred book page. I'm sorry, hundred page book. Okay, it doesn't have to be this dense thing, but there is something that you probably did or have done in the facility or property space that really sets you apart that people Like man. You should write about this, or you should document this. This is really cool. I didn't know that you can do that. You probably have those stories. There's a way of doing it. Now I can't tell you how to write a book because I have not done that, so I'm not gonna tell you how to do it, but I'm pretty sure there's enough Google stuff out there that teach you how to do it, and if not, then just chat, gpt it Right.

Speaker 1:

So some pros behind this is that it's a long-term credibility play Like this is like legit, gonna give you some really big-time creds, because when you write a book, there's all. There's this Authenticity where they're like man, this person has authority, and so someone told me this I did an interview about almost two years ago. They said that the term, the word author, derives from the word authority, and so typically a person that writes a book, an author, is going to naturally gain and get authority, and so that's where author came from authority. I didn't know that and I'm like that makes complete sense, cause, like all you're missing is the I, t, y and so, anyways, that is kind of cool. So just food for thought there.

Speaker 1:

Another thing is that this is going to help build your personal brand. Like this is going to build your personal reputation within the facility space, all right, and then this is going to be passive income. Now, I can tell you this right now the people that I listen to on podcasts that have written books, they're like it is not one of those where you're going to just retire by tomorrow whenever you publish books. It's one of those where it's going to give you that long term kind of credibility and that personal branding. And, yeah, you'll make a few extra bucks, but it's nothing that you can go by an island with and I'm like, okay, that's cool, so don't think that you'll be buying an island next year.

Speaker 1:

Okay, all right, some conzo. This is a lengthy process. Okay, I don't know what's involved in running the book, but I could tell you that everyone that I've listened to on podcasts that have written books are like this is demanding and is it paying the ass? Where they're questioning themselves and why the fuck they wrote a book. Okay, you need editors, you need publishers, like it's just stuff like that.

Speaker 1:

And then you need to just, you know, promotional, necessary, like you need to promote this stuff, and so what you can do to help you, kind of you know with your book is that if you're doing all these other things online, building your brand in other ways, your book can be leveraged by what you've done in other, in other areas, with your community, with your network, with the conferences and events that you're going to like that sort of stuff where you can use this book as a way of educating and giving people some really cool knowledge, all right. Number six is create interactive content. So this is going to be anything from like quizzes, polls, surveys, personality tests, that sort of stuff. Like there is a website, what website is it? What website is it? It's a service channel. Service channel does a test. They're like hey, how do you compare? I forget exactly. It's a quiz. And like they ask you all these like facility questions and then they give you like a rating of like what you are as a facility manager or your facility or something like that. Like just something like that.

Speaker 1:

That's genius. I don't know what the results are out of it, but just high level. That's huge. That's a set and forget, easy way to capture leads and then you can basically like submit their information to them. Like from our. You know 900, you know people that have come through us. You know and they've given us information, you seem to be in the bottom 98% tile and the reason is like so you can do that, or like you seem to be in the top 26% tile, like whatever that is, but it's, it's valuable there. Okay, it's going to create some great engagement. It's going to be a viral potential, like, like I said, like this is this could really take off. Like you can put some time behind this and it's a great way to collect data. You're like man of the 1000 people that we've actually surveyed or that took quizzes. This is what we're learning. This is insane. And then you can start building products and services based off of those learnings. Like this is free information that people are just given to you. Okay, that you can leverage. This is huge. Okay, a lot of SaaS companies do this, a lot of tech companies do this, but I feel like the more brick and mortar service type providers miss out on this. Okay, so some conzo, it can be a complex process to create. I have not created a like a quiz like thing before, not that I don't want to, but it's. It seems challenging. Okay, there's ongoing updates and then there's also the piece that you have to have like technical expertise you might have to use, like you know, a type form or something like that and integrate it correctly and then know how to like structure your quizzes and stuff like that. Like there's some pieces to it that could be challenging, but again, I'm pretty sure a few Google searches, a few YouTube videos, you can figure it out pretty quickly. Okay, all right.

Speaker 1:

Last one is developing referral program. So by developing a referral program, this is going to incentivize your customers to spread the word about your you know, your company, and so this is a great way to generate quality leads, because if people are referring your business, they're probably going to be kind of like your customers that are already kicking ass that you already like and then they already hang out with those kinds of people already too. But you got to make this a you know, a win, win, win for them. Okay, not like when for you, when for them and when for the. You know it should be one for everybody. But really make this about the customer. Okay, not the new one, but like the one that's referring you because you didn't have to pay for that customer. Okay, it might cost you 500 bucks, a thousand dollars, to gain a new customer. You should really make it worth your customers while to share your business information, and so it's going to incentivize the whole word of mouth process. Um, it's cost effective. I mean technically speaking, like if it costs you a thousand bucks, 2000 bucks, to gain a customer, you should be able to easily drop a $250 Amazon gift card to that customer.

Speaker 1:

Okay, and you're like that's a lot of money, so like, would you rather pay a thousand or would you rather pay 250 to gain a customer? And that's the difference. Like, think of it like that. Like you should be paying your customers a fair chunk of change for the efforts that they're working on. If you know what your customer acquisition cost is. Okay, and it's going to deliver the highest quality leads. Like literally be highest quality leads. That's like that's what you're looking for.

Speaker 1:

And the cons behind this is that there's tracking challenges and it can be challenging to do this. Like we kind of have a referral program. It's very, very loose, but we don't have anything like truly and you know like created and we need to. Okay, and this is a, you know, marketing slash, customer success Strategy that we need to actually get into it. All right, and then it's, it can be. It can cost money, you know, to kind of get it going because you got to pay to to pay these customers, but it's totally worth it. And then there's, you know, last part is there's fraud potential behind this where people can kind of cheat the system. You know, and and and I have not experienced anything like this, but I'm just kind of giving you some warnings from the research that I've been kind of seeing like it can happen. So just be wary on how you're gonna structure this and be smart.

Speaker 1:

So, anyways, these are the seven activities or seven ways that you can actually try to gain new customers in less than 12 months. If you start, you know, implementing one strategy per week, even if it's one strategy every other week, all right, that's gonna take you three months to do that. You essentially now have the tail end of the year, right. You have nine months to just kind of like leverage all these other things. You know, all these things that you're doing. Every two weeks you launch something new of these pieces.

Speaker 1:

You do these seven things and you can, you know you can outsource it to people, you can outsource to your teammates, you can, you know, have some folks say okay, you're gonna focus on these two items. I'm gonna focus on this one item. We're gonna hire out these three items and then in 12 weeks we're gonna have you know everything kind of built out where there's a cadence behind it. That's the idea. If you can do that, you are well ahead of the game to where you are gonna start getting customers because of all this stuff that you're doing, all these Activities. So, anyways, I hope this is kind of helpful. Hope it's kind of like turning your brain. Be like man. This is a really good idea. I need to do this, I need to do that. That's kind of what the goal is, because if you can take a nugget here and take a nugget there, you're gonna start learning on ways of how to create your own nuggets of like huh.

Speaker 2:

I see what these guys are doing.

Speaker 1:

I'm gonna do that model to my business and then just change this, tweak this and it's gonna fit perfect like this. But all you need to do was like that thing that give you that idea, that's, that's that gives you that that moment of like, totally get it. So if you can do that, that's gonna be super helpful. Anyways, three things before the end of my podcast I always ask. Number one Please give us a five star review on Spotify or Apple podcast. Number two please connect with me on LinkedIn, send me a DM, tell me what you've been enjoying.

Speaker 1:

We're working on a podcast, that episode you'd love me to cover. And number three the biggest compliment that I could ever get is you Sharing this podcast with somebody else. That's how our podcast has been growing, and this is it's been growing 100% organically and you are. The reason why it continues to grow is because you've been helping this podcast grow. So if you do those three things, they'd be great. Other than that, hope you have a wonderful day and I'll talk to you later. All right, guys, thanks for taking a listen to our facility management marketing podcast secrets. This is your host, javier Lozano Jr.

Speaker 2:

One other ask I've got for you guys is to subscribe to our email list. You can go to boulder media solutions com slash email and that way you can get updates on some marketing trends that I'm seeing, some strategies that I'm executing and, more importantly, I'll be actually launching some webinars and training that's gonna help your company.

Speaker 1:

Use marketing strategies to essentially grow your business.

Speaker 2:

We'll be doing some training, offering some courses that sort of stuff, so you can always unsubscribe to that email list. It's no big deal, it's not gonna hurt my feelings. This is more for facility managers, and so facility management companies that want to grow their business by using marketing. All right guys, thanks a lot. Have a great one.

People on this episode

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Javier Lozano, Jr.

Host