Predictable B2B Growth
Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue.
Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth.
Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth engine that actually works.
If you want to stop guessing, stop chasing trends, and start building marketing systems that fuel revenue, you’re in the right place.
Predictable B2B Growth
Expert Tips for Successfully Managing Google Ads for Your Facility Maintenance Business
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On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. breaks down the complexities of running paid ads, specifically Google Ads, for your FM business.
He covers the importance of keyword research to avoid wasting money, the role of landing pages in ad campaigns, the use of negative keywords to filter out irrelevant traffic, and the concept of conversions.
This episode is a valuable resource for FM leaders considering utilizing Google Ads for their Facility Services company, or for those looking to improve their current ad campaigns.
Tune in to learn how to structure a successful and cost-effective Google Ads campaign.
Thanks for listening to Predictable B2B Growth.
Want predictable pipeline (not random acts of marketing)?
- Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
- Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
- Book a strategy call: https://boldermediasolutions.com/strategy
More episodes + show notes: https://boldermediasolutions.com/podcast
Connect with Javier:
- LinkedIn: https://www.linkedin.com/in/javierlozanojr/
- Website: https://boldermediasolutions.com
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